LUXE ("we", "our", "us") is committed to protecting your personal data and respecting your privacy. This policy explains what information we collect, why we collect it, and how we use it when you visit luxe.com or make a purchase with us.
1. Information We Collect
We collect information you provide directly to us, including:
- Account information: name, email address, password.
- Purchase information: billing address, shipping address, payment method details (processed securely by our payment provider — we never store raw card numbers).
- Communication data: messages you send via our contact form or email.
- Preferences: wish list items, saved sizes, marketing opt-ins.
We also collect information automatically when you visit our site:
- IP address, browser type, operating system, referring URLs.
- Pages viewed, time on site, clicks (via cookies and analytics tools).
- Device identifiers for fraud prevention.
2. How We Use Your Data
We use the information we collect to:
- Process and fulfil your orders, including sending order confirmations and shipping updates.
- Manage your account and provide customer support.
- Send you marketing communications (only if you have opted in).
- Personalise your shopping experience and recommend products.
- Improve our website, products, and services through analytics.
- Comply with legal obligations and prevent fraud.
Our legal basis for processing your data is: (a) performance of a contract when fulfilling orders; (b) legitimate interests for fraud prevention and site improvement; (c) consent for marketing communications.
3. Sharing Your Data
We do not sell your personal data. We may share it with:
- Service providers: payment processors, shipping carriers, email service providers, and analytics platforms — all bound by confidentiality agreements.
- Legal authorities: where required by law, court order, or to protect the rights, property, or safety of LUXE or others.
- Business transfers: in the event of a merger, acquisition, or sale of assets, your data may be transferred with appropriate notice.
4. Cookies
We use cookies and similar tracking technologies to:
- Keep your cart and preferences between sessions (essential cookies).
- Understand how visitors use our site (analytics cookies).
- Show you relevant advertising on third-party platforms (marketing cookies).
You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of our site (for example, your cart may not persist between sessions).
5. Data Retention
We retain your personal data for as long as necessary to fulfil the purposes described in this policy, typically:
- Order records: 7 years (for accounting and legal compliance).
- Account data: until you close your account, plus 12 months.
- Marketing data: until you unsubscribe or withdraw consent.
6. Your Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you.
- Rectify any inaccurate or incomplete data.
- Erase your data ("right to be forgotten") in certain circumstances.
- Restrict or object to certain processing activities.
- Data portability — receive your data in a machine-readable format.
- Withdraw consent at any time where processing is based on consent.
To exercise any of these rights, please contact us at privacy@luxe.com. We will respond within 30 days.
7. Security
We implement appropriate technical and organisational measures to protect your personal data against accidental loss, unauthorised access, alteration, or disclosure. All data is transmitted over encrypted HTTPS connections, and payment data is handled by PCI-DSS-compliant processors. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies before providing any personal information.
9. Children's Privacy
Our services are not directed to children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected such data, please contact us immediately and we will delete it.
10. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact our Data Protection team:
If you are located in the EU, you also have the right to lodge a complaint with your local data protection authority.